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April fools bmw give away
Videos of the stunt have been viewed by over 5,800,000 people.
Marketing Manager: Sonya Berrigan(BMW New Zealand).
Account Director: Paula Brown(DDB Group New Zealand).
The security guard had no clue what was going on either they gave nothing away whatsoever, it made it all the more nerve-wracking for me and my friend Amy.Corporate Communications Manager: Edward Finn(BMW New Zealand).We wanted this to feel as much like an April Fools joke as possible.Print Producer: Andy Robilliard(DDB Group New Zealand).Planner: Jamie Barrett(DDB Group New Zealand).
We were standing there and thinking are we going to get a little matchbox car?
More: Rihanna gives Jimmy Kimmel a rude awakening with spectacular April Fools prank.
Marketing Communications Manager: Joanne McDonald(BMW New Zealand).
(This story was originally posted on 1st April 2016).
Group Account Director: Katie Walton(Mango/DDB Group New Zealand).
Director: James Anderson(Two heads art Director: James Conner(DDB Group New Zealand).There didnt seem to be any emotional attachment to that car whatsoever,.Thats what made it work.Normally all you get after falling for a prank is a sore ego and sprinkle of humiliation.The dealership had plenty of security on the premises just in case a riot broke out, but minted coupon codes as it turns out no one really believed the.Run the ad, set up hidden cameras, make everything appear normal, and then wait and see if someone turned.The coupon stated that the first person to bring it into the dealership could swap their old car, whatever it was, for a brand new BMW.Tianna Marsh on finding out her lucky strike (Picture:).