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Kovacoglu, a veteran digital marketer from Procter Gamble.'s CoverGirl business, said at typical beauty margins, even products sold at deep discounts of 50 or more still represent positive gross margins for marketers, unlike sampling, which doesn't guarantee a positive ROI.
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Another idea behind the voucher program, he said, is to attract new registrants to brands' e-stores, though.L.F., like other beauty marketers, also sells products through retailers.You can check this on your account at m/deals/index/.I agree to receive e-mail communications from.An email to TotalBeauty users last month yielded about 100,000 who were interested in getting information on the deep-discount vouchers, he said, but he expects the number of participants to grow fast once deals hit the market and consumers and beauty bloggers begin spreading the.The beauty deal comes less than a week after.General Mills became the first packaged-goods player to dip its toe in the daily-deal water by offering via Groupon a 12-item assortment of packaged food valued at 40 for 20 to be direct-shipped to consumers in San Francisco and Minneapolis."But I'd much rather start with a group that's passionately interested in beauty than a group that's just passionately interested in deals."."I can guarantee you.While fulfillment through their own or other e-stores is one possibility for CPG daily deal programs,.The Groupon-ification of packaged goods is taking another step forward as beauty-review site m today launched the first of what CEO Emrah Kovacoglu expects will be many europcar coupon code france 2015 deep-discounted voucher offers for beauty products.TotalBeauty Deals is another sign of the Groupon-ification of packaged goods.
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We do also have retailers coming to us who want to do this program, and we can have a brand directly bring another retail partners into.".
One possibility he said marketers are exploring is fulfillment through retailer loyalty-card programs, essentially by loading the deal directly into consumers' frequent-shopper accounts."Consumers get to discover new brands or new products from brands and choose those products themselves.Kovacoglu said TotalBeauty is among the top-three beauty sites as rated by ComScore, with 12 million unique monthly visitors.The one-time membership offers more payment methods to choose from since it doesnt require a recurring payment."It's great for the brand, because when you look at the margins of beauty brands, this becomes positive ROI for them from day one, as opposed to sampling programs.".EST with an offer of 25 worth.L.F.No, you can subscribe or purchase Deal at any time - which includes after the game titles have been announced.Please check your email and confirm the subscription.He expects some big marketers with multiple brands will also put together offers, a la General Mills, with a goal of getting loyal users of one brand to try others in the company portfolio.Show results for, your recently viewed items and featured recommendations.